Henderson’s bacon is free from any additives – it is a great product but the packaging wasn’t doing it any justice.

The brief to Pepper Marketing was to manage the redesign and repackaging of the range, including the launch of two new products.

Working alongside some key account contacts, a marketing plan was written to outline the objectives of the new packaging and range. It was discovered that we needed to be seen by consumers as a bacon manufacturer who was small enough to care about the product, yet large enough to be trusted.

The design of the new packaging had a window so consumers could see the product inside, and could be merchandised in landscape or portrait to suit the supermarket shelving.

Although there were strict packaging boundaries, we worked closely with the printers to introduce a resealable pack and create a new paper bag design that could be printed onto flexo.

The new packaging and products were launched, and sales increased significantly. Consumer feedback on the new informative, resealable packs was extremely positive... and the manufacturer had to move to larger premises!

Henderson's Fine Foods are producers of

Original Dry Cured Bacon

- no added water

- no colouring

- no chemicals or artificial preservatives

- hand made using premium NZ pork and natural ingredients

- smoked with Manuka wood chips

- full flavoured

 

The way bacon used to be!

150 Monarch-Downs Way

Matakana, RD2 Warkworth

Auckland 0982, New Zealand

Phone: +64 21 863 463

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